WHERE'S THE FESTIVAL
The 2nd Annual Bay Area Latin Jazz Festival will be held on Saturday, August 21, 2021, at Rowell Ranch (Rodeo Park), 9725 Dublin Canyon Rd., Castro Valley, CA 94552, from 11:00 A.M. to 6:00 P.M.
Rowell Ranch is a picturesque park-like venue operated and maintained by the Hayward Area Recreation and Park District (HARD). It's 7.4 miles from Hayward, 21 miles from Oakland, 14 miles from Livermore, 7 miles from Castro Valley, 3.3 miles from Dublin, and 8.3 miles from Pleasanton.
WILL TICKETS BE SOLD AT THE GATE?
Yes, tickets will be sold at the gate as long as we don't reach sold-out capacity. The gate will open at 10:00am for the public. To purchase tickets online, click here.
GETTING TO THE FESTIVAL
The most practical way to get to the Festival is by car (although we encourage attendees to set up carpools from BART stations at nearby cities, including Hayward, San Leandro, and Dublin). The gates will be opened at 10:00 A.M. (Saturday, August 21st). If you bought your tickets online, your name (and number of tickets) will be listed on the Festival Admission List. The list will be in the possession of Festival Staff at the ticket booth(s). We do request that you bring a printout of your ticket and present it at the ticket booth.
When you approach the main entrance, there will be parking attendants collecting a $5.00 parking fee (in cash) and directing you to either the "upper parking lot" (located immediately to the left of the main entrance) or the "lower parking lot" (located immediately to the right of the main entrance). After you park (locking your car, and making sure there are no valuables visible), you'll walk a short distance towards the ticket booths where you will either purchase tickets or present your printed ticket. You will be given physical ticket which you will then exchange for a wristband, which will allow you to proceed to the "Picnic Area" where the Festival will be held.
Of course the number one attraction is the music! Live music will begin at 11:00 A.M. and will end at approximately 6:00 P.M. with the headlining performance. Please visit the "Entertainment Lineup" section of the website for more information. There will also be a number of vendors, including food, arts and crafts, small businesses, community organizations, and non-profits.
AM I ALLOWED TO LEAVE AND REENTER?
Sorry, due to logistical and safety reasons, no re-entry is allowed.
AM I ALLOWED TO BRING FOOD OR DRINKS IN?
No outside food or drinks (other than 2 plastic bottles of water) are allowed in the festival. There will be a number of food vendors at the Festival.
BEER & WINE SALES
Attendees 21 years-old and over will be able to purchase beer and/or wine. In order to purchase tickets for beer or wine, you will have to present a valid ID (driver's license, passport, government-issued ID) to a Festival staff member (at a clearly-designated booth). You will then be given a wristband, at which point you can proceed to purchase beer or wine ticket(s), and then on to the bartender counter.
We take issues related to safety and security very seriously. Accordingly, we have a very comprehensive and detailed security plan in place. We want YOU to have a wonderful time at the festival and will do everything in our power to maintain a safe environment for you and your family.
We encourage all attendees to take advantage of the protection provided by approved vaccines against COVID-19, and get fully vaccinated. For information about the latest COVID-19 guidelines from the Alameda County Department of Environmental Health, click here. Based on current guidelines (as of July 30, 2021), masks are not currently required outdoors. If those guidelines change, we will post those guideline changes here. We do strongly recommend that you wear a mask in the following scenarios: If you're not fully vaccinated; waiting in line at the gate (ticket booth); in line at vendor booths; in restrooms; in crowded areas when it is difficult to keep a distance of 3 feet from other patrons.
An inherent risk of exposure to COVID-19 exists in any public space where people are present. By attending the 2nd Annual Bay Area Latin Jazz Festival, you expressly agree to comply with any and all rules and safety guidelines put in place by the event organizers and voluntarily assume all risks related to exposure to COVID-19, waiving all claims and potential claims against the event organizers, and their affiliated companies relating to such risks.
Please be respectful of fellow festival attendees, vendors, volunteers, staff, and artists who choose to wear a mask and/or maintain physical distancing from others. This may be the first time many festival attendees venture out to a large event since 2020, which is the reason why we are committed to following recommended safety protocols by the State of California and local health agencies. We appreciate your cooperation and can't wait to see you on Saturday August 21st at Rowell Ranch!
FESTIVAL INFORMATION HOTLINE
Please send us an email or call (510) 586-3215
WHAT TO BRING
WHAT NOT TO BRING